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profile

15+

Countries with
ongoing projects

120+

International Awards

30+

Team members

7+

Spoken languages

Our story IS INTERNATIONAL,
OUR CULTURE IS PRAGMATIC,
OUR KNOW HOW IS BUILT ON THE FIELD.
WE STUDY SCIENCES AND ARTS.

Habits, founded in 2004 by Innocenzo Rifino and Diego Rossi in Milan, is an industrial design studio with multiple experiences of international relevance. The team is composed by industrial designers, electronic and mechanical engineers, model makers, interaction and visual designers, architects with a multidisciplinary approach.
Today, the works of Habits are focused largely on digital products, home appliances, industrial equipment, lighting, IoT, UX interaction and interfaces.

The team awarded more than 100 international design prizes such as Red Dot, IF, Compasso d’Oro, Design Plus, Good Design, German Design Award.
The professional activity of Habits studio has always challenged future needs and necessities channelling key findings into research for new functional and expressive codes. This led to the spin-off of Digital Habits, a completely new experience and a scenario in which present and future meet.

technological heart

We generate visions
by making interactive prototypes

A hub of talent and thought expression, Habits has a research and experimental workshop. Located in our Milan office, we create technological prototypes to develop concepts that are physical expression of imaginative thoughts. We are inspired by technology to realize ideas from the beginning. Our culture of prototyping creates a seamless progress from concept to prototyping to product. We transform advanced technologies in tangible user benefits.

Team

– cross skills and multidisciplinarity

WE ARE INDUSTRIAL DESIGNERS, MODEL MAKERS, MECHANICAL AND ELECTRONIC ENGINEERS, INTERACTION AND INTERFACE DESIGNERS, VISUAL DESIGNERS, ARCHITECTS

  • DIEGO ROSSI

    Co-founder

    Designer since 2001, when he graduated in Industrial Design at the Politecnico di Milano, he has worked for LucePlan in the development of new lighting projects. His first designed lamp has been awarded by the Compasso d’Oro, the most relevant Italian prize. In 2004 he founded the HABITS studio in Milan. In 2006 he co-founded a new company of technical lighting fixtures with LucePlan.
  • INNOCENZO RIFINO

    Co-founder

    After graduating in Industrial Design in 2000 at the Polytechnic of Milan, Innocenzo began his career in the product design department of Panasonic in Osaka. He completed several years of experience in interaction design, and in 2004 founded the HABITS studio in Milan. Since 2005 he holds courses at the Politecnico di Milano, Politecnico di Torino, the Domus Academy. In 2012 he completed the Ph.D. course studying the Physical Computing applied in living spaces.
  • Laura Gestra

    Senior Product &
    Exhibition Designer

  • Mauro Piatti

    Senior Industrial &
    Engineering Designer

  • Elena Assante

    Senior Research Designer
    & Project Coordinator

  • Alessandro Crespi

    Human Interface
    & Electronic Engineer

  • Davide Oriani

    Senior Industrial Designer

  • Min Dong

    Senior Industrial Designer
    Asia Area Manager

  • Ilaria Vitali

    Design Researcher

  • Marco De Carolis

    Senior Industrial & Engineering Designer
    South East Asia Manager

  • Delin Hou

    Industrial Designer

  • Lorenzo Ferrari

    Industrial & Engineering Designer

  • Germana Lunghi

    Industrial & Engineering Designer

  • Noramon Mekavuthikul

    Design Researcher and South East Asia Manager

  • Paolo del Santo

    Industrial Designer

  • Sebastiano Gallina

    Industrial Designer

  • Lorenzo Gecchelin

    Industrial & Engineering Designer

  • Sandra Montana

    Office Manager

  • Enea Colombo

    Industrial Designer

  • Mimma Gioco

    Industrial Designer

  • Elisa Mastrogiacomo

    Industrial & Engineering Designer

  • Andrea Bertazzoni

    Industrial & Engineering Designer

  • Selma Antonellini

    Industrial Designer

TOGETHER WE DESIGN
INNOVATIVE ARTEFACTS THAT CONNECT HUMAN HABITS AND TECHNOLOGIES
CREATING HOLISTIC EXPERIENCES.
WE DEAL WITH COMPLEX PROJECTS

Locations

    MILAN

    We are deeply interconnected to the network of design and manufacturing competences located in all the territories around the city of Milan, which constitute the real Italian design district.

    / Creative space | 600m2

    / Collaborative areas | 600m2

    / Exposition/lecture area | 300m2

    / Books library | 480+ books

    / Materials library | 2000+ samples/finishes

    / Workshop Lab | 400m2

    FDM-SLA 3D printing, UV printing, CNC, laser cutting, painting booth, test bench, electronics rework station.

    Via Oslavia 17, 20134 Milano
    T +39 02 89778546
    studio@habits.it

    BANGKOK

    At Habits BKK, we believe design can be a bridge between Thailand’s manufacturing know-how and it’s emerging technology scene; shifting Thai brands from manufacturers of products to ‘product innovators’. In our 15+ years’ experience with European and Asian clients, we have often worked to implement design as a new value and accelerate this shift.

    In our new studio situated in the buzzing Bangkok, we bring this expertise, our entrepreneurial attitude and our design culture together to help our clients create innovative human/space-centered products delighting users with wonders of technology.

    Noramon Mekavuthikul
    South East Asia Manager
    noramon@habits.it

    Rama 3, Soi 29, Yannawa
    Bang Pong Pang, 10120, BKK
    +66 955158367

we work with

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