Logo Habits Logo Habits Logo Habits Logo Habits Logo Habits

profile

15+

Countries with
ongoing projects

120+

International Awards

30+

Team members

7+

Spoken languages

Our story IS INTERNATIONAL,
OUR CULTURE IS PRAGMATIC,
OUR KNOW HOW IS BUILT ON THE FIELD.
WE STUDY SCIENCES AND ARTS.

Habits, founded in 2004 by Innocenzo Rifino and Diego Rossi in Milan, is an industrial design studio with multiple experiences of international relevance. The team is composed by industrial designers, electronic and mechanical engineers, model makers, interaction and visual designers, architects with a multidisciplinary approach.
Today, the works of Habits are focused largely on digital products, home appliances, industrial equipment, lighting, IoT, UX interaction and interfaces.

The team awarded more than 100 international design prizes such as Red Dot, IF, Compasso d’Oro, Design Plus, Good Design, German Design Award.
The professional activity of Habits studio has always challenged future needs and necessities channelling key findings into research for new functional and expressive codes. This led to the spin-off of Digital Habits, a completely new experience and a scenario in which present and future meet.

technological heart

We generate visions
by making interactive prototypes

A hub of talent and thought expression, Habits has a research and experimental workshop. Located in our Milan office, we create technological prototypes to develop concepts that are physical expression of imaginative thoughts. We are inspired by technology to realize ideas from the beginning. Our culture of prototyping creates a seamless progress from concept to prototyping to product. We transform advanced technologies in tangible user benefits.

Team

– cross skills and multidisciplinarity

WE ARE INDUSTRIAL DESIGNERS, MODEL MAKERS, MECHANICAL AND ELECTRONIC ENGINEERS, INTERACTION AND INTERFACE DESIGNERS, VISUAL DESIGNERS, ARCHITECTS

  • DIEGO ROSSI

    Co-founder

    Designer since 2001, when he graduated in Industrial Design at the Politecnico di Milano, he has worked for LucePlan in the development of new lighting projects. His first designed lamp has been awarded by the Compasso d’Oro, the most relevant Italian prize. In 2004 he founded the HABITS studio in Milan. In 2006 he co-founded a new company of technical lighting fixtures with LucePlan.
  • INNOCENZO RIFINO

    Co-founder

    After graduating in Industrial Design in 2000 at the Polytechnic of Milan, Innocenzo began his career in the product design department of Panasonic in Osaka. He completed several years of experience in interaction design, and in 2004 founded the HABITS studio in Milan. Since 2005 he holds courses at the Politecnico di Milano, Politecnico di Torino, the Domus Academy. In 2012 he completed the Ph.D. course studying the Physical Computing applied in living spaces.
  • Laura Gestra

    Principal Product &
    Exhibition Designer

  • Mauro Piatti

    Principal Industrial &
    Engineering Designer

  • Elena Assante

    EU Design Manager
    Senior Research Designer

  • Alessandro Crespi

    Human Interface
    & Electronic Engineer

  • Min Dong

    Design Lead & China Area Partner

  • Davide Oriani

    Lead Industrial Designer

  • Ilaria Vitali

    Lead UX Design Researcher

  • Marco De Carolis

    Bangkok Studio Design Director
    South Easth Asia Partner

  • Delin Hou

    Senior Industrial Designer

  • Germana Lunghi

    Lead Industrial & CMF Designer

  • Sebastiano Gallina

    Senior Industrial Designer

  • Lorenzo Gecchelin

    Senior Industrial & Visual UX Designer

  • Sandra Montana

    Office Manager

  • Selma Antonellini

    Industrial Designer

  • Tatiana Martinez

    Senior UX Designer

  • Ilaria Tarozzi

    Senior Interior & Industrial Designer

  • Lorenzo Simonella

    Senior Industrial & Engineering Designer

  • Mattia Ventrella

    Senior Industrial Designer

  • Francesco Carlucci

    Industrial & Engineering Designer

  • Michele Poggi

    Industrial Designer

  • Alberto Milano

    Industrial Designer

  • Marco Rissetto

    Senior Industrial Designer
    Car Designer

  • Giulia Mammoliti

    UX Designer

  • Edoardo Facciotto

    Industrial Designer

  • Alessandro Mongardi

    Industrial & Engineering Designer

  • Giovanni Marconetti

    Industrial & Engineering Designer

  • Qing Yu Lu

    Industrial & Engineering Designer

  • Luna Fofonjka

    Industrial Designer

  • Jacopo Magherini

    Senior Industrial Designer

  • Kamolwan Jane Chaisakulsurin

    Industrial Designer

  • Shawn Yumha Pinciara

    Technologist Specialist

  • Andrea Bellenda Fassino

    Industrial Designer

TOGETHER WE DESIGN
INNOVATIVE ARTEFACTS THAT CONNECT HUMAN HABITS AND TECHNOLOGIES
CREATING HOLISTIC EXPERIENCES.
WE DEAL WITH COMPLEX PROJECTS

Locations

    MILAN

    We are deeply interconnected to the network of design and manufacturing competences located in all the territories around the city of Milan, which constitute the real Italian design district.

    / Creative space | 600m2

    / Collaborative areas | 600m2

    / Exposition/lecture area | 300m2

    / Books library | 480+ books

    / Materials library | 2000+ samples/finishes

    / Workshop Lab | 400m2

    FDM-SLA 3D printing, UV printing, CNC, laser cutting, painting booth, test bench, electronics rework station.

    Via Oslavia 17, 20134 Milano
    T +39 02 89778546
    studio@habits.it

    BANGKOK

    At Habits BKK, we believe design can be a bridge between Thailand’s manufacturing know-how and its emerging technology scene; shifting Thai brands from manufacturers of products to ‘product innovators’. In our 15+ years’ experience with European and Asian clients, we have often worked to implement design as a new value and accelerate this shift.

    In our new studio situated in the buzzing Bangkok, we bring this expertise, our entrepreneurial attitude and our design culture together to help our clients create innovative human/space-centered products delighting users with wonders of technology.

    Marco de Carolis
    South East Asia Manager

    110/1 KX Building, 14th Floor, Room 1430, Krung Thonburi Road, Bang Lam Phu Lang, Klong San, Bangkok 10600

    Italia: +39 3342718782
    Thai: +66 0822819958

we work with

100+ AWARDS

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