Innocenzo Rifino and Diego Rossi are classmates at Milan Polytechnic – Faculty of Architecture and graduate in Product design
After different experiences: light design, Japan, web design, university teaching, Innocenzo Rifino and Diego start working together as associate professionals.
HABITS design studio is founded in a small basement in the University district
HABITS moves to a larger location in the new Design University area. Prototyping becomes a key design method for the team.
Digital Habits is founded as a spin-off of the studio. The start-up focuses on connected interactive products.
Massimo Banzi, founder of Arduino, introduces the IoT culture to the Habits team.
Go East – HABITS starts partnerships with relevant multinational Asian corporation in the electronics and appliances field.
Digital Habits launches on the market the most innovative product: CROMATICA lamp and speaker.
Digital Habits is the main attraction at the SuperStudio Show during Milano Salone / Design Week. HABITS starts working in new emerging global markets.
HABITS team changes location to a multifunctional larger space in the Ventura Lambrate design district in the east of Milan. Main studio areas are: Creative teamwork space, Collaborative areas with clients/providers, Exposition/lecture area, Books’ library, Materials library, Workshop Lab.
Electronic design for UX starts to be a peculiar competence of the studio in the global design world.
HABITS Bangkok branch starts its operations in Sathon area in the Thailand capital. The new studio is serving the Asean emerging countries.