The stand is designed to serve as an entrance into the Comelit world. The space is open, airy, and transparent. The inclined walls emphasize the sense of perspective and invite visitors into the center of the space where they can enjoy a 360° view of Comelit’s products and begin their tour. Furthermore, large meeting tables are positioned in the middle of the space. The choice of placing them in that position stems from a desire to put man and relationships in a position of primary importance. The superimposition of multimedia content onto the physical products mounted on the walls is a completely new way of displaying products which exploits the concept of augmented reality.The technology employed uses special projectors that make it possible to project from such a short distance that the graphics and the product seem to become one.