Studio Habits was founded in 2004 by Innocenzo Rifino and Diego Rossi, following a few years’ independent professional experience: Japan, robotics, lighting, interaction design. From these come the first products designed for Luceplan, a company of international renown in the field of lighting design: Zeno (pendant lamp was awarded an honorable mention at Compasso d’Oro 2004, Agave, Supergiù (pendant lamp, winner of the Design Plus 2006). In the same period the studio designed Uma, a kitchen scale for Casa Bugatti, a brand that over the years and has become one of the leading global innovators in kitchen accessories and small appliances design. Studio Habits is based on a new entrepreneurial idea, Elements of Luceplan with the design definition of a new corporate reality, a project/company that requires thought creation that is structured, systematic and capable of reaching beyond the product, designing the image, the buying experience, the contract. This approach becomes the main aspect of the studio’s expressive personality: multidimensional design repeated over time. The latest example of this design is Digital Habits, enterprise program for the Open Source Design, the Digital Manufacturing, Natural Interfaces (www.digitalhabits.it). The first products, edited in 2013, get great reverb mainly on international media and a good appreciation from the audience: Open Mirror, OSound, PACO (RedDot2014 winner) and followed, in 2014, by Cromatica and Dragon.
From the projects of light coming initial awards. Afterwards there are other types of award-winning products: the honorable mention at Compasso d’Oro 2004 for the suspension lamp Zeno; four Design Plus (Zeno 2002 pendant lamp, lamp suspension Supergiù 2006, E04 pendant lamp 2008,, notebook for notes Quattrogiga, 2012, two Red Dot (E04 pendant lamp 2008, keypad intercom outdoor SENSE 316 2013, bluetooth speaker P.A.C.O. 2014, home gestural control keyboard ONE 2014). Then the experiences increase in different areas, complexity and internationalization. In 2011 Habits starts cooperating with Panasonic for audio and video products. Today, the works of Studio Habits are focused largely on illumination, household goods, electrical appliances, electronics; these are integrated with the company’s activities of corporate identity definition, visual and interaction design, interior architecture and layouts. The studio holds two patents of invention and one patent of use. Main offices are in Europe (with studies in Milan and Rovereto), Middle East (with a studio in Istanbul and one in Teheran) and the Far East (Hong Kong).
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A hub of talent and thought expression, Studio Habits is a research and experimental workshop. Located in Via Moneta, among the offices, Fablab, the photographic studio, design hangs in the air creating an atmosphere heavy with concepts and the physical expression of imaginative thoughts. They take shape every day, and form a point of equilibrium between tradition and modernity. It is pure, authentic Made in Italy that blends artisan intelligence with the very latest technology. Tradition looks to strong ideas, solidity and particularly the shared value of quality – robust, long-lasting and re-assuring. It inquisitively attempts to identify attractive solutions
This contemporary reality interfaces with technology and the new materials. The design unfolds from the dynamic balance, interface and interaction of people, skills and responsibilities. The lateral vision of the designers materializes in unexpected combinations and similarities. The chemistry is based on curiosity,personal, independent and authentic research, technological innovation, and experimentation that lead to test models and prototypes used to investigate the potential of the future products. A fertile web of culture, inspiration and freedom of thought develops t the ideas and the stimuli – each and every day.
via E. T. Moneta, 43
20161 Milano, Italy
T F +39 02 89778546