Logo Habits

profile

90

+ /INTERNATIONAL
AWARD

20

+ /PEOPLE

15

/DESIGN
DISCIPLINE

7

/SPOKEN
LANGUAGES

240

/BOARDING
PASSES PER YEAR

14

/NUMBER OF COUNTRIES
WE ARE WORKING ON

Our History IS INTERNATIONAL,
OUR CULTURE IS PRAGMATIC,
OUR KNOW HOW IS IN THE FIELD.
WE STUDY SCIENCES AND ARTS.

Habits, founded in 2004 by Innocenzo Rifino and Diego Rossi in Milan, is an industrial design studio with multiple experiences of international relevance. The team is composed by industrial designers, electronic and mechanical engineers, model makers, interaction and visual designers, architects with a multidisciplinary approach.
Today, the works of Habits are focused largely on digital products, home appliances, industrial equipment, lighting, IoT, UX interaction and interfaces.

The team awarded more than 90 international design prizes such as Red Dot, IF, Compasso d’Oro, Design Plus, Good Design, German Design Award.
The professional activity of Habits studio has always challenged future needs and necessities channelling key findings into research for new functional and expressive codes. This led to the spin-off of Digital Habits, a completely new experience and a scenario in which present and future meet.

technological heart

We generate visions
by making interactive prototypes

A hub of talent and thought expression, Habits has a research and experimental workshop. Located in our Milan office, we create technological prototypes to develop concepts that are physical expression of imaginative thoughts. We are inspired by technology to realize ideas from the beginning. Our culture of prototyping creates a seamless progress from concept to prototyping to product. We transform advanced technologies in tangible user benefits.

Team

– cross skills and multidisciplinarity

WE ARE INDUSTRIAL DESIGNERS, MODEL MAKERS, MECHANICAL AND ELECTRONIC ENGINEERS, INTERACTION AND INTERFACE DESIGNERS, VISUAL DESIGNERS, ARCHITECTS

  • DIEGO ROSSI

    Co-founder

    Designer since 2001, when he graduated in Industrial Design at the Politecnico di Milano, he has worked for LucePlan in the development of new lighting projects. His first designed lamp has been awarded by the Compasso d’Oro, the most relevant Italian prize. In 2004 he founded the HABITS studio in Milan. In 2006 he co-founded a new company of technical lighting fixtures with LucePlan.
  • INNOCENZO RIFINO

    Co-founder

    After graduating in Industrial Design in 2000 at the Polytechnic of Milan, Innocenzo began his career in the product design department of Panasonic in Osaka. He completed several years of experience in interaction design, and in 2004 founded the HABITS studio in Milan. Since 2005 he holds courses at the Politecnico di Milano, Politecnico di Torino, the Domus Academy. In 2012 he completed the Ph.D. course studying the Physical Computing applied in living spaces.
  • Laura Gestra

    Senior Product &
    Exhibition Designer

  • Mauro Piatti

    Senior Industrial &
    Engineering Designer

  • Juan Pablo Giraldo

    Senior Industrial &
    Interaction Designer

  • Istvan Bojte

    Senior Digital &
    Interaction Designer

  • Elena Assante

    Senior Research Designer
    & Project Coordinator

  • Alessandro Crespi

    Human Interface
    & Electronic Engineer

  • Davide Oriani

    Industrial Designer

  • Min Dong

    Industrial Designer
    Asia Area Manager

  • Davide Pedone

    Visual & Motion Designer

  • Ilaria Vitali

    Research Designer

  • Jasmin Russo

    Industrial Designer

  • Delin Hou

    Industrial Designer

  • Eleonora Pellizzari

    Industrial Designer

  • Marco De Carolis

    Industrial &
    Engineering Designer

TOGETHER WE DESIGN
INNOVATIVE ARTEFACTS THAT CONNECT HUMAN HABITS AND TECHNOLOGIES
CREATING HOLISTIC EXPERIENCES.
WE DEAL WITH COMPLEX PROJECTS

we work with

90+ AWARDS

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