Innocenzo Rifino and Diego Rossi are class mate at University – Faculty of Architecture and graduate in Product design
After different experiences: light design, Japan, web design, university teaching, Innocenzo Rifino and Diego start working together as independent professionals.
HABITS design studio is founded in a small basement in the Polytechnic University district
Space - HABITS move to the current location in the new Design University area
Digital Habits is founded as a spin-off of the studio. The start-up focuses on connected interactive products.
Massimo Banzi, founder of Arduino, introduces the IoT culture to the Habits team.
Go East – HABITS starts partnerships with relevant multinational Asian corporation in the electronics and appliances field.
Digital Habits launch on the market the most innovative product: Cromatica lamp and speaker.
Digital Habits is the main attraction at the SuperStudio Show during Milano Salone / Design Week. HABITS starts working in new emerging global markets.